Project Overview

<aside> 🎯 Scale is a one stop shop for buying and selling product. It helps marchants access more costumers within Africa. The typical user is between 19-45 years old, and most users are mainly Small and medium scall enterprise owners and wholesale and retail shoppers. Scale’s goal is to make selling a product, and accessing funding easy and fun for SMEs in Africa.

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View High-fidelity prototype

<aside> ⏰ Project Duration

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JAN/2023 - APR/2023

<aside> 🧑🏽‍🏭 My Role

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UX designer

<aside> ⚠️ The Problem

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So many SMEs owners are struggling to reach the critical mass of their target market. This has led to poor sales, low revenue, and stunded business growth, giving SMEs owners a lot to worry about.
Shops in the market charge exorbitant rate. The high rents charged by the owners in an excellent business location have force small-scale or medium-scale businesses to move to the streets or at best inaccessible places.

<aside> 💼 My Responsibility

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Conducting interview, paper and digital wireframing, low and Hi-fidelity prototyping, accounting for accesibility, iterating on designs and responsive design

<aside> 🎯 Goals

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Design a website for people to easily find small businesses and purchase a product online.
Design a simple navigation for business owners to seemingly seek for fund for their next product.