Project Overview

<aside> 🎯 This study outlines a UX design project for Gulp, an online coffee shop with an in-house workspace for remote workers. The project aims to make purchasing and booking at Gulp seamless for customers, with objectives including ordering coffee items and booking workspace through the app. The UX designer's responsibilities include user research, prototyping, wireframing, and usability study.

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View the Low-fidelity prototype by clicking here

<aside> ⏰ Project Duration

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Oct/2022 - Dec/ 2022

<aside> 🧑🏽‍🏭 My Role

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UX designer

<aside> 💼 My Responsibility

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• User research
• Prototyping
• Wireframing
• Usability study

<aside> ⚠️ The Problem

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• Costumers finds it overwhelming to get coffee in the in-house coffee shop due to the delay and their busy time schedule.

• Remote workers gets frustrated if they discover they are no more available desk on getting to the coffee shop

<aside> 💼 Objectives

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The sole objective of this project is to make costumers buying and booking at Gulp very seamless and to increase conversion rates that will in-turn meet the business goal

<aside> 🎯 Goals

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• The app should be able to order coffee items which will affect remote workers and busy costumers purchase without leaving their busy schedule. We will measure our effectiveness by the numbers of conversion rate and time on task
• The app should be able to book and view availabe workspace to help remote workers book from the comfort of their home. We will measure our effectiveness by the number of drop off rates and conversion rate.